A while back, I was talking with my friend William about online presences. He is eager to improve his online presence for his business but struggles to decide on the right implementation. He likes blogs and podcasts but has difficulty understand how it would benefit him or others. In a long, drawn-out, dark chocolate-fueled inquisition, he picked my brain about the subject and I did my best to answer.
“I’ve come up with some valuable insight,” I thought afterwards. “I wonder if others will benefit from knowing it as much as William.”
Thus, I decided to share it here in the form of an edited interview. Check it out, and let me know what you think in the Reply field.
give me a reasonably comprehensive explanation / opinion AGAIN regarding what the hell good a podcast is!
What good is a podcast to others? It is easy to download and listen to, and it is an opportunity to hear the voice of the author. This feels more intimate that reading an article because you can hear the author’s voice, rhythm of speech and all that other real-live stuff. It is as if you are at one of the author’s lectures. Depending on how frequently the podcasts come out, the listeners can consume more of the author’s output more consistently. Unlike books that come out every couple of years, podcasts can come out every couple of days.
What good is a podcast to me? I enjoy making them. As a child, I used to record my own radio shows on cassettes and it was so much fun. I am getting to know that same fun all over again with my podcasts.
WHY should I have a website-blog instead of just use FaceBook? Am I really wanting a totally public blog where every assholic troll with the IQ of a handball can post spiteful imbecilic bullshit in the comments?
To have your own website is to have your own territory, like Gryka and her pack of gnolls. To just use Facebook would be to live in captivity, where you are subject to its ever-changing terms of service, restricted on your ability to customize the look and feel of things and vulnerable to losing the rights to your own work. When shit goes down, I swear that Facebook will play the “you posted on our site, we own your content” card.
Also, Facebook will not be around forever. It may be a more successful social network than others, but look at what came before it and what happened to each – Friendster faded away, MySpace got sold and faded away, Bebo got sold and promptly killed. It is only a matter of time before Facebook meets its demise and, when it does, your content goes bye-bye along with it. Hosting services are not going away; if you have all your stuff there and decide you want to go elsewhere, you can download all your old stuff and take it with you to the new host. No strings attached. As for trolls, they are just as abound on Facebook. I would venture to guess even more so…I used to be one.
WHO LISTENS TO PODCASTS and exactly why?
I do. I don’t know if that means that all tall, skinny, Irish dudes listen to podcasts, but I listen to them. That is the main reason I got into podcasting – I am writing the book that I would want to read. To be more specifice, I am creating the kind of media that I enjoy.
If I were to guess, I would say that people who listen to radio would also be inclined to listen to podcasts. Podcasts are in essence radio shows that can be listened to on-demand.